🚀 MakerList #9: Growth Edition
Got a great lineup of articles for you all this week (each related to growth to some degree). Check it out:
1. Direct Sales for Bootstrapped SaaS Startups: from $1,300 to $725,000 MRR
by Nathan Barry
Sales can be scary, and often we make excuses just to avoid it. But it’s very effective and is one of the strategies that ConvertKit used to gain initial traction.
2. How Tinder Converts 8% Of Singles Into Customers In Less Than 15 Minutes
by Louis-Xavier Lavallee
An engaging, visual case study about Tinder’s onboarding. They made $1.2B last year, and that’s partly because they have 3 upsells in the first 15 minutes!
3. How to get 30,000 Hacker News visitors to your website
by Harry Dry
Actionable tips about how to launch and market a technical product on Hacker News, using Simple Analytics as a case study.
4. Stick to the fundamentals, and stick to them harder
by Courtland Allen
In order to survive a recession, your product needs to provide explicit value to the customer; in other words, the customer has to clearly understand how your product either makes them money or saves them money.
5. Canva’s Growth Strategy: How they acquired 15,000,000 users
by Tam Al-Saad
An analysis of Canva’s growth strategy, including its landing pages, ads, SEO, and content marketing.
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